Product Designer
Russ Seidametov.
I turn complexity into clarity.
Currently at Fiyrpod, designing athlete tracking tools that make elite-level performance analysis accessible to every coach.
Selected Work
Athlete Intelligence
A performance and injury-risk decision system inside the FiyrPod Coach app
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Video Highlights with GPS Overlay
Designed and shipped a video-to-data feature that increased engagement and drove organic growth
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Breakthru CRM
Designed and shipped a self-serve Community Hub builder, replacing a manual dev-dependent process
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Breakthru Engagement Hub
A gamification system for community activation inside Breakthru's customer hub
View case study →
About
I’m Russ. I design at the intersection of strategy and craft.
Currently at Fiyrpod, building GPS analytics and athlete monitoring tools for coaches and athletes. Previously at Breakthru, where I designed core experiences during the company’s transition from B2C mobile app to B2B CRM platform.
I lead product strategy, initiate projects, and collaborate directly with founders and engineers. I’m drawn to 0→1 problems in sports tech, health, and data-heavy products.
Outside work: Surfing, Board games, Soccer, Guitar, Photography.
