The original export flow had five steps: select clip range, choose metrics, toggle branding, preview, then confirm. Testing showed a clear pattern. Users who reached preview exported successfully, but too many never got there because the configuration overhead killed the impulse to share.
The shipped version treated defaults as product strategy. Clip range auto-selected around the peak speed moment. Branding stayed on. Speed remained the only visible metric. The default path became one confirmation instead of a reporting workflow.
In internal testing, none of the three testers completed the original flow end to end. All three completed the shipped flow without abandoning it once. The options stayed available, but they were no longer the main path.